The Apple Watch: D.O.A.

Of course, I have not tried or even touched the Apple watch, but here is why I think it is D.O.A. (BTW – I hope I am wrong.):

1.) Battery life. Who wants to charge their watch possibly more than once a day? Ridiculous. This was one of the main criticisms when Microsoft released its smartwatches more than a decade ago. They failed miserably and it’s still true today. The battery on my 20-year -old Timex lasts about three years. Better, my automatic winding watch never needs a battery.

2.) Phone battery life. I already HATE the lousy battery life on my iPhone 6. With a watch tethered to it all day via Bluetooth, it will drain even faster. I have some actual real world experience with this as I own a Pebble watch and Martian watch. Both connect to the iPhone via Bluetooth and both cause the battery on the phone to run down faster.

Apple seemed to have made a critical mistake in its constant pursuit of “thin” with the iPhone 6. Apple knew that the watch was coming. Also, market research says OVER and OVER again that people want battery life above all else as the #1 requested feature in their smart phone. Instead of beefing up the battery by making a slightly thicker phone, Apple is releasing a parasitic accessory to suck more life out of an already lousy iPhone 6.

3.) Why buy this thing? It’s a solution in search of a problem. I realize that I am not addicted to my smartphone and all the notifications that some people deal with 24/7, so I am not the ideal customer. I guess I just don’t see the need to have slightly more efficient access to what are largely pointless notifications and alerts that I already ignore on my phone.

Also, many people to whom the watch is targeted have declared that they don’t own, like or wear watches anymore.

4.) Price. I collect watches, so the $349 starting price doesn’t sound that nutty to me (though $10,000+ does.) But when you can buy a Timex or a Casio or a Swatch for $30 that will tell time and date and do other stuff, with a battery that will last 3+ years, who needs this?

5.) Obsolescence. It’s one thing for a computer or an iPhone to become obsolete after a few years. Both are tools that most people need for everyday work and life. But a watch that starts at $349 that solves no specific, existential problem, that will be outdated (without doubt) in a year or two at most – why would that achieve any mass market success? And Apple needs to sell a LOT of these to move the needle from a corporate financial perspective.