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Services
- Media and Analyst relations
- Writing Services
- Strategic planning/
company positioning
- Message development
Media and Analyst relations
BCG is more than simply PR “arms and legs.” We take pride in becoming part of the internal communications team. We work directly with senior staff to best craft the most effective external image for your company – and at the same time clearly and directly interpret external industry conditions for senior staff.
A strategic communications program would be nothing without targeted, cost-effective implementation. Your BCG account team will have decades of media, corporate and agency public relations experience along with the media and analyst contacts that turn strategy into results.
Writing Services
Press releases, backgrounders, executive biographies, full press kits, analyst presentations - we help create anything that supports the media and analyst relations effort.
Strategic planning/company positioning
Strategic media plans that define messages, targets and goals provide the focus for your public relations efforts and maximize return on investment. BCG goes beyond simply planning for the media, but instead uses the communications process to enable clients to better view themselves, their competition and their industry.
Message development
We help craft the key messages that best communicate your business and its strategy in a form that the media find understandable, useful and meaningful.
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