For companies looking to reach potential customers, partners, and investors through the media, bloggers and industry analysts in a strategic yet targeted, tactical and cost-effective fashion, Baker Communications Group offers global, world-class expertise and experience.
Media and Analyst Relations
BCG is more than simply PR “arms and legs.” We take pride in becoming part of the internal communications team. We work directly with senior staff to best craft the most effective external image for your company – and at the same time clearly and directly interpret external industry conditions for senior staff.
A strategic communications program would be nothing without targeted, cost-effective implementation. Your BCG account team will have decades of media, corporate and agency public relations experience along with the media and analyst contacts that turn strategy into results.
We help craft the key messages that best communicate your business and its strategy in a form that the media find understandable, useful and meaningful.
Press releases, backgrounders, executive biographies, full press kits, analyst presentations – we help create anything that supports the media and analyst relations effort.
Strategic Planning/Company Positioning
Strategic media plans that define messages, targets and goals provide the focus for your public relations efforts and maximize return on investment. BCG goes beyond simply planning for the media, but instead uses the communications process to enable clients to better view themselves, their competition and their industry.
Companies are “talking” directly with stakeholders through channels such as blogs, social media, video and podcasts.
Understanding who, why and how people are reaching out to your organization is the first step in building an effective two-way communications strategy. BCG will help build and implement a plan that works best for you.