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Convirture is a Silicon Valley start-up founded in 2007 that provides open source and commercial software that helps enterprises manage virtualization and cloud platforms. Its customers use ConVirt software for consolidated management of different virtualization and cloud technologies and the capability to control those as a pooled resource.

The Need

Convirture was looking to build the company’s profile and establish mindshare, with the goal of increasing sales for its virtualization and cloud management solutions.


BCG has helped Convirture cultivate a global footprint. Today, the company’s software is in use by tens of thousands of open source and commercial customers

Media coverage has included: Computer Technology Review, eWeek, GigaOm, InfoWorld, IT Business Edge,, Linux Journal, Redmond magazine, The Register, ServerWatch, Silicon Angle, Talkin’ Cloud, TechNewsWorld, ZDNet.

Byline articles by company founders have appeared in: Network World, ReadWriteWeb, Virtualization Review, VMBlog. Awards have included: Cloud Computing World Series Award; CTO Edge “10 Most Important IT Products of 2010”; Enterprise Management Associates “Vendor to Watch”; TiE50 “Top Startup”

Product Reviews of ConVirt have appeared in Linux Journal and eWeek in 2010, 2011, 2012. And, customers of ConVirt have been featured in LinuxOS Pro, Network World, SearchEnterpriseLinux.