BCG: Another BCG Client Joins the Exit Parade

We work with great companies. And we would never be so pretentious as to claim credit for a successful exit event. But we are always proud to be part of a team that helped to tell the world about the great stuff our clients do. Today, another Baker Communications Group client – Neebula – was acquired by ServiceNow in a $100 million all-cash deal. Not too shabby. In a world of seemingly silly app makers and social media fluff-balls selling for questionable valuations, it’s great to see that serious companies doing serious enterprise IT can be rewarded for the work … Read More

Why I’ve Given Up on Kickstarter

In the past 18 months, I have funded three projects on Kickstarter. I won’t mention them here because I don’t think any of them deserve to be further humiliated, nor do I want to give them any more exposure. All three of them were pretty cool consumer products involving payment systems, home automation and fitness. All of them are woefully behind the schedule they promised when they accepted my money. One of them graciously refunded my money, another did so grudgingly after taking out a “processing fee” and the third has never responded to a single email. What has become … Read More

Go Get the Kids! It’s Our New Web Site!

new-website

Remember when a new web site was big news? Wait – was it ever big news? I suppose for about 10 minutes in 1994, people cared when a company put up a web site. After that – not so much. Acknowledging this fact, here we are, announcing our new web site. We realized that Y2K has passed without incident and we figured it was safe to update our online presence without fear of screwing up the code and accidently destroying the world banking system or launching missiles. No press releases, nary a tweet. Just this blog post, mainly because our … Read More

Making the Client-Agency Model Work

pr-agency-image

I’ve been at this longer than I care to admit. And, I’ve had experience on both sides – as a client working with PR agencies and at PR agencies working with clients. I like to keep things simple so I’ll describe what I refer to as the “Window-In, Window-Out” model that I believe is the key to making the fragile client-agency model work for both sides. We meet in the middle working together – client representative(s) and agency representative(s). We represent all the others behind our respective windows. Our levels don’t matter if we play our roles properly. As examples, … Read More