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Background
The Baker Communications team has decades of media and analyst relations experience. Beyond its core technology focus, BCG has worked on behalf of a broad range of clients in consumer products, travel, cause-related marketing, energy, chemicals and aerospace.
Bill Baker
Susan Rash
Glenn Rossman
Sarah Tonzi
Shannon Wojcik
Bill Baker
Bill Baker started in professional broadcasting in 1984 in the public affairs department at WNBC Radio in New York. He subsequently worked in radio as a reporter, producer, commentator and talk show host.
In 1992, Bill joined Nasdaq-traded FuelCell Energy as manager of corporate communications and investor relations. In 1997, he joined Brodeur Worldwide as a member of the IBM Software public relations team.
Baker Communications Group, LLC was formed in 1998 as a corporate communications consulting firm specializing in media and analyst relations.
@bakertweets
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Susan Rash
Susan Rash has more than 20 years experience providing communications consulting to industry leaders in technology, financial services, business-to-business and consumer marketing. Her experience includes professional writing, media relations, executive, employee and web-based communications for a variety of clients such as IBM, Toshiba, Chase and Fedex.
Susan spent eight years at IBM managing communications programs for IBM Software and IBM Global Services. During that time, she ran media relations programs for several key software brands. Before joining IBM, Susan held senior account positions at leading global PR agencies, Golin Harris and Ketchum.
Susan could tweet, but chooses not to.
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Glenn Rossman
Glenn Rossman has more than 30 years communications experience working at IBM and Hewlett-Packard, along with startup StorageApps, plus agencies Hill & Knowlton and G&A Communications. His experience includes media relations, industry and financial analyst relations, executive communications, intranet and employee communications, as well as producing sales collateral. In technology, his career includes work in channel partner communications, data storage technologies, server computers, software, PC and UNIX computers, along with specific industry initiatives such as manufacturing, medical, and finance.
Before his latest stint in technology, Glenn did business-to-business public relations on behalf of the DuPont Company for its specialty polymers products and with the largest steel companies in North America in an initiative focused on automakers.
@GlennRman
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Sarah Tonzi
With a strong background in high-tech public relations, Sarah offers broad expertise gained through more than 10 years of experience developing results-oriented communications programs for Fortune 500 companies. Previously, Sarah served as an Account Director at Text 100, a global PR agency. During her seven years at Text 100, she worked with an array of technology companies, including Sprint Nextel, Adobe, Nextel, ViewSonic, Xerox, Motorola and IXOS Software.
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Shannon Wojcik
Shannon brings more than 15 years of experience in public relations working with Fortune 100, consumer, high-tech and emerging companies. Examples of her client roster include LogMeIn, MineralTree, IBM, Xerox, Motorola Networks, ViewSonic, and General Motors. Prior to launching a freelance career, she was employed by leading global public relations firms Text 100 in Rochester, N.Y. and Brodeur Worldwide in Raleigh, N.C.
Shannon specializes in analyst relations, working closely with research firms including Gartner, Forrester, IDC and Ovum to drive client strategy and identify opportunities where clients can be included on the short-list of recommended vendors. This also includes having a pulse on upcoming research agendas, as well as arming clients with the custom data they need to launch a product or further a company vision.
@shannonwoj
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