Baker Communications Group, LLC specializes in providing media and analyst relations, as well as self-generated and non-traditional media consulting and services for technology start-up companies, and those entering new markets. We pride ourselves on accountability for delivering results and working with the sense of urgency expected by our fast-moving technology clients.


The Baker Communications team has decades of media and analyst relations experience. Beyond its core technology focus, BCG has worked on behalf of a broad range of clients in consumer products, travel, cause-related marketing, energy, chemicals and aerospace.

Bill Baker
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Bill Baker started in professional broadcasting in 1984 in the public affairs department at WNBC Radio in New York. He subsequently worked in radio as a reporter, producer, commentator and talk show host.

In 1992, Bill joined Nasdaq-traded FuelCell Energy as manager of corporate communications and investor relations. In 1997, he joined Brodeur Worldwide as a member of the IBM Software public relations team.

Baker Communications Group, LLC was formed in 1998 as a corporate communications consulting firm specializing in media and analyst.

Glenn Rossman
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Glenn Rossman has more than 30 years communications experience working at IBM and Hewlett-Packard, along with startup StorageApps, plus agencies Hill & Knowlton and G&A Communications. His experience includes media relations, industry and financial analyst relations, executive communications, intranet and employee communications, as well as producing sales collateral. In technology, his career includes work in channel partner communications, data storage technologies, server computers, software, PC and UNIX computers, along with specific industry initiatives such as manufacturing, medical, and finance.

Before his latest stint in technology, Glenn did business-to-business public relations on behalf of the DuPont Company for its specialty polymers products and with the largest steel companies in North America in an initiative focused on automakers.

Sarah Tonzi
With a strong background in high-tech public relations, Sarah offers broad expertise gained through more than 10 years of experience developing results-oriented communications programs for Fortune 500 companies. Previously, Sarah served as an Account Director at Text 100, a global PR agency. During her seven years at Text 100, she worked with an array of technology companies, including Sprint Nextel, Adobe, Nextel, ViewSonic, Xerox, Motorola and IXOS Software.

Shannon Wojcik
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Shannon brings more than 15 years of experience in public relations working with Fortune 100, consumer, high-tech and emerging companies. Examples of her client roster include LogMeIn, MineralTree, IBM, Xerox, Motorola Networks, ViewSonic, and General Motors. Prior to launching a freelance career, she was employed by leading global public relations firms Text 100 in Rochester, N.Y. and Brodeur Worldwide in Raleigh, N.C.

Shannon specializes in analyst relations, working closely with research firms including Gartner, Forrester, IDC and Ovum to drive client strategy and identify opportunities where clients can be included on the short-list of recommended vendors. This also includes having a pulse on upcoming research agendas, as well as arming clients with the custom data they need to launch a product or further a company vision.