Monthly Archives: May 2017

Digital Marketing and Privacy: A Race to the Bottom?

Three separate but related items on privacy and digital marketing: 1.) Steven J. Vaughan-Nichols tells us over on ZDNet that the advertising industry’s voluntary do not track efforts went exactly nowhere. 2.) This morning, a friend called me about his sluggish computer and asked if I could help. He uses Yahoo has his home page and he said the computer just seemed slow, with web pages taking forever to load. I remotely logged into his computer and surmised that the problem was the sheer quantity of ads being served up by Yahoo and most other sites, and the amount of … Read More

The Times They Are A-Changin’ – The Impact of Online on Marketing

Online advertising isn’t working out so well, according to this Advertising Age article based on a report by industry analyst firm, Forrester, which says people are not engaging with digital advertising. Forrester projects big advertisers will pull around $2.9 billion out of digital advertising over the next year. But wait, there is more bad news. Forrester reports that display advertising “never worked like we pretended. CMOs know this already, but nobody wants to talk about it” citing problems of poor-quality ad placements, barely existent click-through rates, non-viewable impressions and rising ad blocking. Talk about the 800-pound gorilla in the room! … Read More