Monthly Archives: March 2017

Tools We Love:

We’ve been in technology public relations a long time and have seen lots of tools of the trade come and go. One of the tools that is consistently fundamental to just about any PR firm is the media guide. They’ve been around forever and we’ve been around long enough to see them go from printed books to CD-ROMs to online databases. In general, these media databases have ranged from “acceptable” to “awful” with regard to the accuracy of the information and how well they are kept up to date. There was always a sense, however, that even the best ones … Read More